Campaign branding

Leslie developed the branding for a new campaign to encourage workplace organ donation registration on behalf of the Health Resources and Services Administration (U.S. Department of Health and Human Services). The goal was to make it clear that signing up to be an organ donor is rewarding and can be done in 5 minutes. (created for Akoya)

Annual gala invitation

The Women’s Law Project is a nonprofit public interest legal organization working to defend and advance the rights of women, girls, and LGBTQ+ people in Pennsylvania and beyond. Leslie created the invitation for a gala in Philadelphia to raise funds and build momentum for WLP’s ongoing work. (created for Akoya)

Mental Health campaign

Leslie created a social media campaign for TRICARE, the military health care program, to encourage members to seek help for mental health issues. The playful imagery and straightforward design is approachable, friendly, and destigmatizes mental illness. (created for Akoya)

Grand Challenge posters

Leslie created posters for the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy (EERE) to promote two grand challenges in the areas of energy storage and plastics recycling. The visuals are meant to convey the importance and urgency of the topics and inspire involvement to accelerate progress. (created for Akoya)

Women’s Empowerment Awards

Leslie created the branding and collateral materials for an awards gala honoring women who have dedicated their lives to activism by raising awareness and speaking out about women’s issues in the Reform Jewish Movement and beyond.

Seasonality Poster

DC Farm to School Network engaged Nayman Design to create an information graphic to visually explain the local growing season to public school students. The poster shows which fruits and vegetables grow at the different times of year in the DC region. The poster, which is part of a campaign to encourage local and seasonal eating, hangs in DCPS and charter school cafeterias across the city.

Collateral Design

Briya Public Charter School has a unique model that prepares children ages 0-5 to be ready for school through high quality infant and early education programs while helping their parents improve their English literacy and job skills.

After a logo redesign, Briya turned to Nayman Design to design a strategic plan, program brochure (in English and Spanish), a stationery package, and other collateral. Nayman Design's approach was to focus on original photography and colorful blocks to represent the building blocks of education.

Synchronizing Gender Strategies Report

This report discusses research on improving reproductive health and gender relations programs using a cooperative model that focuses efforts on both sexes within the context of societal norms. Nayman Design created an engaging and easy to read layout for this text heavy document.

Infographic Poster

Communities in Schools of Northern Virginia desired an engaging poster aimed at high school students at risk for dropping out to encourage them to graduate from high school and pursue higher education. By focusing on the employment and earning potential of those with high school and college degrees, Nayman Design used colorful graphs and charts to bring the statistics to life.

Annual Report

Beacon House is a community organization that provides tutoring, mentoring, recreational and nutritional programs to at-risk children in the Edgewood Terrace neighborhood in Washington, DC. Nayman Design used original photography and a clean, simple layout to tell this organization's story to potential donors.

Brochure, Poster and Infographic

The Union of Reform Judaism teamed with Nothing But Nets to provide bed nets to families at risk of malaria in Sub-Saharan Africa. Nayman Design created a brochure, poster and infographic that highlight malaria's prevalence in the region and the dramatic positive effect one $10 bed net can provide a family.

Logo Design

Nayman Design created a new logo for DCPS's Maury Elementary to reflect the joyful, growth-oriented and diverse atmosphere of the school and emphasize its connection the Capitol Hill neighborhood. 

Logo and Brochure

As a new organization, DC Farm to School Network needed to develop an identity to communicate its mission of bringing more local, fresh produce to school lunches and connecting DC schoolchildren with the sources of their food. The logo and brochure use the familiar motif of the cafeteria tray and its rounded corners with images of kids and produce to connect these two ideas.

Branding and Collateral Design

Thurgood Marshall Academy Public Charter High School provides a rigorous, college preparatory curriculum to traditionally underserved students. By virtually every metric, including standardized test scores, SAT scores, AP test pass rates, and college acceptances, Thurgood Marshall Academy students outperform national and local outcomes. 

With such a successful program, Thurgood Marshall Academy needed their branding to reflect the quality of the school as they recruit new families and seek private funding. Nayman Design refreshed the overall brand with the design of a media kit, inserts, a parent brochure, and a website. 

Logo, Stationery and Website design

Sage Craftsmen preserves, restores and improves older and historic homes while using sustainable materials and maximizing efficiency. Sage approached Nayman Design to create an identity that reflects Sage’s respect for the details of historic architecture while accommodating 21st century lifestyles. Nayman Design used earthy colors and a combination of classic and contemporary typography on the branded materials.